Gambling and Tobacco Advertising and Lobbying
The gambling industry in Australia spends significant amounts on advertising and lobbying efforts to influence policy and maintain its presence across various media. Between May 2022 and April 2023, gambling companies spent $238.6 million on free-to-air television, metro radio, and online advertising, with 64% of this coming from online gambling providers. In 2022 alone, the total advertising spend by the gambling sector across all media platforms was $300.5 million, marking a sharp rise from $53 million in 2007.
Lobbying has also been a key tactic, with the industry utilizing methods honed by other controversial sectors, such as tobacco. Political donations and public relations campaigns are common, aimed at framing gambling harm as a matter of personal responsibility and freedoms rather than an issue deserving systemic regulation. This is the same tactic used by big tobacco to first promote their product, then deflect the harm done by it.
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